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https://www.backbase.com/blog/perspectives/appealing-to-gen-z-in-the-platform-era
https://www.backbase.com/blog/perspectives/appealing-to-gen-z-in-the-platform-era

PostedFriday, January 13, 2023 at 5:52 PM

Updated1/13/2023 5:52:48 PM

Generation Z are digital natives, and they’re the first generation to have grown up in the platform era – surrounded by companies like Apple and Uber, who give them instant and seamless digital experiences. These companies have simplified every aspect of their daily lives – including their financial lives. Take a look as we explore 5 ways you can target and win over members of Generation Z.

Generation Z are digital natives, and they’re the first generation to have grown up in the platform era – surrounded by companies like Apple and Uber, who give them instant and seamless digital experiences. These companies have simplified every aspect of their daily lives – including their financial lives. Take a look as we explore 5 ways you can target and win over members of Generation Z.

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