Hey ICBA Portal community! We’re excited to announce that Wysh Life Insurance is now live in NYC! 🚀

This means more individuals and families can access simple, flexible life insurance—fully online and hassle-free. As community banks continue to support financial well-being, Wysh provides an easy way to help customers secure their futures with confidence.

Who’s next to join the Wysh family? Let’s celebrate this milestone together! 🎉

We are honored to announce that Life Benefit by Wysh has been awarded the Most Trusted Financial Protection Company (USA 2025) by the International Investor Awards! 

“Trust is built through action. Being recognized as the Most Trusted Financial Protection Company validates our mission to make financial security effortless for customers and a game-changer for banks.” – Alex Matjanec, CEO and Founder of Wysh

What This Means for Banking Partners

🏦 Increase customer acquisition & retention
💡 Offer a real differentiator in a competitive market
📈 Provide meaningful financial security—beyond just interest rates

We are pleased to be featured in The Silicon Review, where our CEO and Founder Alexander Matjanec articulates Wysh's transformative approach to financial services through infrastructure-driven insurance.

📖 Read the full article here. 

We love seeing real stories that highlight why we do what we do—and this USA TODAY feature captures it perfectly.

For too long, traditional life insurance has left many people behind. But what if coverage wasn’t something you had to go out and get—but something that was just there when you needed it most? That’s exactly what we’re building at Wysh.

This piece tells the powerful story of a mom who went from "uninsurable" to financially protected—all because her bank made life insurance seamless and accessible. This is the future of financial security, and we’re just getting started.

Check out the full article here:

🔗 Read more

Big shoutout to USA TODAY for shedding light on the impact of embedded life insurance and why it matters. More stories like this, please! 👏

Big news! We’re now official members of seven state banking associations, driving real financial protection solutions for institutions nationwide.

🏦 Colorado Bankers Association
🏦 Pennsylvania Bankers Association
🏦 Georgia Bankers Association
🏦 Tennessee Bankers Association
🏦 Florida Bankers Association
🏦 Wisconsin Bankers Association
🏦 Massachusetts Bankers Association

Discover how it can benefit your customers! Read more here.

Hey ICBA Community! We’re beyond excited to see Wysh featured in Benzinga! 🎉 This article dives into how we’re making life insurance easier, smarter, and built for real life—because financial protection should be as effortless as checking your bank balance.

From micro-life insurance that grows with you to partnerships like UNest, we’re all about meeting people where they are and making sure financial security isn’t just for the few—it’s for everyone.

Check it out and let us know what you think! 👀
🔗 Read the full article

Big thanks to Benzinga for the feature and to our amazing team for pushing the industry forward!

Exciting News for the ICBA Community! 🚀

Wysh was recently featured in Bustle, highlighting how banks and credit unions can stay competitive in today’s evolving financial landscape. The article explores why traditional offerings like high-interest rates aren’t enough and how innovative solutions—like Wysh’s Life Benefit—can help institutions stand out.

 Check it out here

We’d love to hear your thoughts! ⬇️