Kasasa® is a branded relationship platform made up of innovative products, technology, marketing and websites that attract a younger, more transactional and profitable customer to the community bank.
Community banks implementing Kasasa realizes an average 50% lift in account acquisition and a 45% average increase in non-interest income compared to standard free checking accounts. Additionally, 94% of Kasasa account holders use the bank as their primary banking relationship and double the length of the relationship from 4 to 8 years.
Coronavirus Update
Obviously, having a great website and Online Account Opening is critical in a time when consumers can’t get access to branches… so we are going to make it even easier for those that aren’t already partnered with us to get access to the best solutions available in the market. For Banks that purchase our Website solution (First Branch) and/or our On-Line Account Opening solution (INMO+) between now and 6/1/20, we will waive their monthly licensing on those products until 2021.
Searches for “personal loan refinance” and “auto refinance” are sky-rocketing online, so we want to make it even easier for Kasasa Loan Clients & Prospects… both to get new customers, as well as to hold on to their existing customers that may be shopping elsewhere. For new Kasasa Loan Banks – we are deferring setup fees and monthly licensing fees until Jan 2021 and will also waive per-loan servicing fees for existing loans that are refinanced into Kasasa Loans. For our existing Kasasa Loan Banks we are providing them a special refinance offer.
Program Features
Kasasa drives profit and growth in key stages of a consumer’s relationship:Kasasa Cash®: Fund low-cost core deposits and acquire new, high-value accountsKasasa Cash Back®: Increase non-interest income and grow account holder baseKasasa Tunes®: Attracts younger account holders and achieves differentiationKasasa Saver®: Lower funding costs and increase share of walletIn-Branch selling technology (Builder™): Guides consumers through the account opening process and facilitates the cross-selling conversation
ICBA Member Advantages
Deposit growth
Real growth means low-cost deposits that last. Community financial institutions experience phantom growth in several different ways, including high Cost Of Funds that eats up every penny of margin, an influx of CD customers who leave for a higher rate when the term ends, and consumers who sign up for new accounts only to leave when fintechs offer more. Move past phantom growth and drive real growth with a fresh approach.
Loan volume
Create deeper, more profitable borrower relationships. Nearly half of Americans have are willing to have more than one banking relationship.1 Consumers will pay off a loan at one institution with deposit dollars held by another. By adding the award-winning Take-Back® feature to your loans, you can engage borrowers in a new way, building deeper relationships and reducing risk – including driving profitable, long-lasting deposit growth.
Younger consumers
Drive deposits from younger, more profitable consumers. Millennials and Gen Z are more likely to bank with multiple financial organizations — including big tech and neobanks.1 They want accounts with low fees and cash rewards that can be opened on mobile devices. There’s a proven way to protect your margins, become their primary institution, and win their loyalty for life.
Online engagement
Have more people visit your website and open accounts. The key to a successful go-to-market plan is building the perfect offer and reaching consumers where they are — more and more that means a strong digital presence. It starts with an engaging website, easy account opening, and multi-channel marketing – backed by dedicated support.
Business Intelligence Group - Excellence in Customer Service
MUSE Creative Awards - Kasasa's Best Day/Weekend Ever - 5 Gold, 1 Silver
Fast Company - 2022 World Changing Ideas Awards
http://offer.kasasa.com/