As your organization looks to make strategic and tactical decisions, do you trust your intuition, your sixth sense, your gut feel, or do you trust your reports, your data, and your analytics? Does your institution still make decisions purely based on the knowledge and experience of certain individuals, based purely on data and key metrics, or based on a combination of the two? Given the current banking environment, the uncertainties regarding the economic, political and health climates, and the continuous evolution of your customers’ expectations regarding the types, availability, and timeliness of their interactions with your institution, you cannot afford to be in one camp or the other. In today’s environment you need to gather, capture, and calculate key pieces of data, information, and metrics, and then layer your people’s knowledge, experience, and intuition to support an efficient, yet effective decision-making process.