Most banks have too much transaction data to know what to do with, spending the majority of their time processing rather than analyzing (assuming they have the capabilities to do so). With Transactional Intelligence, banks gain the opportunity to leverage the large amounts of transaction data they have as a strategic asset to drive personalized engagement and long-term loyalty. “When an institution has over 1,000 different codes and hundreds of thousands of transactions happening daily or weekly, it’s incredibly difficult to boil anything down to a digestible manner,” Amy Kelley, Product Manager and key contributor to Transactional Intelligence at KlariVis, says. “At its core, that’s what Transactional Intelligence is designed to do — to make sense of any and all transactions and interactions your customers have.” So, how can banks use these insights from transaction data in a real, impactful way? I’m so glad you asked. Let’s get into it.