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Kasasa ICBA Preferred Service Provider
6504 Bridge Point Pkwy Ste 500 Austin TX 78730-5127 UNITED STATES
+1 877.342.2557 +1 512.795.9488
2003
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About

Kasasa® is a branded relationship platform made up of innovative products, technology, marketing and websites that attract a younger, more transactional and profitable customer to the community bank.

 

Community banks implementing Kasasa realizes an average 50% lift in account acquisition and a 45% average increase in non-interest income compared to standard free checking accounts.  Additionally, 94% of Kasasa account holders use the bank as their primary banking relationship and double the length of the relationship from 4 to 8 years.

 

Coronavirus Update

Obviously, having a great website and Online Account Opening is critical in a time when consumers can’t get access to branches… so we are going to make it even easier for those that aren’t already partnered with us to get access to the best solutions available in the market.  For Banks that purchase our Website solution (First Branch) and/or our On-Line Account Opening solution (INMO+) between now and 6/1/20, we will waive their monthly licensing on those products until 2021.
 

Searches for “personal loan refinance” and “auto refinance” are sky-rocketing online, so we want to make it even easier for Kasasa Loan Clients & Prospects… both to get new customers, as well as to hold on to their existing customers that may be shopping elsewhere. For new Kasasa Loan Banks – we are deferring setup fees and monthly licensing fees until Jan 2021 and will also waive per-loan servicing fees for existing loans that are refinanced into Kasasa Loans. For our existing Kasasa Loan Banks we are providing them a special refinance offer. 

 

Program Features

Kasasa drives profit and growth in key stages of a consumer’s relationship:
Kasasa Cash®: Fund low-cost core deposits and acquire new, high-value accounts
Kasasa Cash Back®: Increase non-interest income and grow account holder base
Kasasa Tunes®: Attracts younger account holders and achieves differentiation
Kasasa Saver®: Lower funding costs and increase share of wallet
In-Branch selling technology (Builder™): Guides consumers through the account opening process and facilitates the cross-selling conversation

 

ICBA Member Advantages

  • Discounted setup and monthly fees
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Solutions Snapshot

Deposit growth

Competition for deposits is fierce. Promoting high-rate CDs erodes your margins only for those consumers to leave in search of better offers. Kasasa delivers strategically significant volumes of core deposits at half the cost of CDs. Frictionless digital experiences, omnichannel marketing, and dedicated consultation position your institution to thrive in any economic environment.

Recurring Revenue

As regulations change and consumer expectations shift, traditional avenues for raising revenue deliver diminishing returns (if they aren’t closed off completely). Kasasa’s reward accounts attract engaged consumers and generate sustainable revenue. Our strategic consultants provide ongoing guidance to optimize your program’s performance — at no additional cost.

Loan volume

73% of consumers have multiple banking relationships beyond their primary financial institution. Consumers will pay off a loan at one institution with deposit dollars held by another. By adding the award-winning Take-Back® feature to your loans, you can reduce delinquency risk and build deeper relationships, including driving profitable, long-lasting deposit growth.

Younger consumers

Out of all generations, Gen Z and millennials show the highest risk of switching from their primary financial institution. A single moment of friction can trigger deposit flight. Younger consumers want real value for low fees delivered in an effortless digital experience. There’s a proven way to protect your margins, become their primary institution, and win their loyalty for life.

Online engagement

Do you know how quickly consumers form an opinion about your website? 50 milliseconds. And your competitors are a click away. To meet modern expectations, you need an engaging website, effortless digital account opening, and robust mobile banking features — backed by dedicated support from technical experts.

Optimized Marketing

Launching competitive products is only part of the equation. You need to build awareness and drive adoption (without going over budget). BrandCore gives your community financial institution the marketing strategy, omnichannel campaigns, and frontline support needed to fuel long-term growth — all at no additional cost.

Strategic Consultation

We know how fast the market shifts — and how hard it can be to adapt. Rates. Recessions. Regulations. Our clients have thrived in them all. That's because every Kasasa partner receives strategic guidance from their dedicated Client Director. You’ll be able to leverage more than one trillion lines of data from hundreds of institutions to achieve your goals. All for no additional cost.

Awards & Accolades
Industry Awards
Exclusive to ICBA Members

Client Service

Business Intelligence Group - Excellence in Customer Service

 

Marketing

MUSE Creative Awards - Kasasa's Best Day/Weekend Ever - 5 Gold, 1 Silver

 

Company

Fast Company - 2022 World Changing Ideas Awards

Functional Area
Compliance
Lending: Consumer
Personal
Marketing & Sales
Solutions for my Bank
Consulting & Strategy
Marketing Strategy & Consulting
Customer Experience
Web Site Development & Hosting
Marketing
Advertising
Branding
Marketing/Promotions
Web Site Development & Hosting
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Service Area Nationwide
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ICBA Member Years 16