Posted9/12/2024 3:53:47 PM

https://offer.kasasa.com/exchange/get-real-growth-with-high-yield-deposits

If you’re like many banks and credit unions, you’ve been offering 0% free checking and using CDs to drive deposits. But what if you turned that approach on its head and used high-yield checking accounts to drive deposits?

Posted6/25/2024 1:22:57 PM

https://offer.kasasa.com/exchange/growing-real-deposits-a-candid-qa-with-kasasa-...

More than ever, it's important to understand the pragmatic growth strategies that institutions must activate with the help of the innovative third-party solution providers that are available today. These solutions must be easy to implement and to measure, and to a degree be a handholding experience to make it so you can have growth happen even if you don't get intimately involved along the way.

In this compelling interview, Gabe Krajicek answers some important questions about the current situation for community financial institutions — their challenges, the importance of distinguishing between real growth and transient gains, and how strategic products and marketing support can drive long-term relationship-based growth.

Posted6/25/2024 1:21:17 PM

https://offer.kasasa.com/exchange/do-you-have-phantom-growth-here-are-9-ways-to-...

Today’s environment has forced financial institutions to confront the new reality of dwindling deposits and the urgent need to strengthen liquidity. As a result, most are aggressively trying to retain and capture deposits and create stable balance sheets.

Many institutions have relied on high-yield CDs, borrowings, and standard money market accounts to grow deposits. While this approach may bring in consumer dollars, it also creates what’s known as Phantom Growth.