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OptimaFI ICBA Preferred Service Provider
6000 Poplar Ave., Suite 250 Memphis TN 38119 UNITED STATES
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    OptimaFI, shared an update
    Posted2 days AGO

    Infusion Marketing Group, QwickRate and IntelliCredit Combine to Form OptimaFI

    New organization integrates marketing, credit risk, and liquidity management expertise to help community financial institutions connect strategy with financial performance.

     

    Infusion Marketing Group, QwickRate and IntelliCredit Combine to Form OptimaFI

    New organization integrates marketing, credit risk, and liquidity management expertise to help community financial institutions connect strategy with financial performance.

     

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    PostedMonday, August 18, 2025 at 10:23 AM
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    OptimaFI, shared an update
    PostedWednesday, August 6, 2025 at 4:02 PM

    7 Winning Deposit Campaigns

    Tuesday, August 12 3:00pm-3:45pm ET

    Join our Marketing Services team as they look at the 'top 7' winning deposit campaigns that are currently delivering results for clients and the reasons behind their success. Experts will break down the key components of each campaign, the data analysis incorporated, and the outcomes achieved. See you there! REGISTER NOW!

    7 Winning Deposit Campaigns

    Tuesday, August 12 3:00pm-3:45pm ET

    Join our Marketing Services team as they look at the 'top 7' winning deposit campaigns that are currently delivering results for clients and the reasons behind their success. Experts will break down the key components of each campaign, the data analysis incorporated, and the outcomes achieved. See you there! REGISTER NOW!

    us02web.zoom.us
    Join us as we look at the “top 7” winning deposit campaigns that are currently delivering results for our clients and the reasons behind their success. We’ll break down the key components of each campaign, the data analysis incorporated, and the outcomes achieved. See you there!
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    PostedTuesday, February 11, 2025 at 9:03 AM
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    PostedFriday, February 7, 2025 at 11:40 AM
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    PostedThursday, January 23, 2025 at 10:01 AM
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About

OptimaFI provides practical, data‑driven solutions that help over 2,500 community institutions to make more informed decisions about growth, risk, and profitability. As the new home of QwickRate, Infusion, and IntelliCredit, OptimaFI brings decades of industry expertise and unique peer performance benchmarking that solve real-world banking challenges, without complexity. Focused in the areas of growth, balance sheet, and credit risk management, OptimaFI combines powerful data, analytical tools, and advisory insights that enable banks to drive stronger, more sustainable results.

OptimaFI empowers leaders to turn complexity into confidence across these critical strategic pillars:

Growth: Data-driven digital marketing services & peer insights for acquisition, onboarding, and relationship expansion—$27B+ in new deposit & loan balances generated for clients.

Credit Risk: Expert loan review services, credit monitoring software, stress testing, CECL, and portfolio analytics for clearer context to reduce losses.

Balance Sheet: Non-brokered CD Marketplace, Call Report insights, and household/peer trends for smarter strategy.

For more information, visit OptimaFI.com.

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Functional Area
Compliance
CECL (Current Expected Credit Loss)
Risk & Security
Risk Management
Solutions for my Bank
Consulting & Strategy
Risk Management
Data & Analytics
Loan Portfolio
Peer Analysis
Deposit Management
Cash Management/ Funding/Liquidity
Loan Processing & Operations
Loan Review Services
Core Processor
(Any) Core Agnostic
Details
Service Area Nationwide
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ICBA Member Years 20