Last month in Las Vegas, we joined forces with Fintech Is Femme with Nicole Casperson to raise a glass to inclusion, innovation, and purpose at A Toast to Women in Fintech 🥂

During the live taping of Humans of Fintech, our very own Wysh team, Founder and CEO, Alexander Matjanec, Chief Creative Marketing Officer, Edwin Endlich, and Business Development and Event Manager, Kseniya Zaslavskaya shared powerful stories that remind us why we do what we do because inclusion isn’t charity, it’s strategy.

💬 Alexander Matjanec’s mission to rethink life insurance started with making protection accessible for everyone.
💬 Edwin Endlich turned loss into purpose through The National Alliance for Financial Literacy and Inclusion (NAFLI), championing financial literacy as a right.
💬 Kseniya Zaslavskaya’s experience translating complex systems for her family fuels her drive to make finance more human.

Together, Wysh and The National Alliance for Financial Literacy and Inclusion (NAFLI) are proving that fintech for good isn’t a niche it’s the future. Tune in for the full live recording on one of these three channels!

Apple - https://lnkd.in/ewAf3WBg
Spotify - https://lnkd.in/eyycASYP
YouTube - https://lnkd.in/e_Griz2Q
 

According to host Brennan Pothetes , Alexander Matjanec Matjanec is “like a boomer fintech guy” the go-to for twin-dad advice, life insurance questions, and 15 years of business ownership clarity.

In this episode, our CEO & Founder, Alexander Matjanec shares what it really takes to build something sustainable. He talks about why life insurance is “the most human business in finance,” how AI helps with “the large-numbers work,” and why starting an insurance company took “three and a half years before we could even sell a policy.”

And on the founder mindset?

“Being an entrepreneur is the long-term game… money makes you think you’re moving faster, but you also burn it faster.”

A grounded, honest look at building with patience, purpose, and curiosity.

Worth a listen.

Listen to the full podcast episode on:

🍎Apple Podcasts: https://lnkd.in/enNEFf2r
🎙️Spotify: https://lnkd.in/egiBf_VX
📺YouTube: https://lnkd.in/exBu45Gq

#Entrepreneurship #Bootstrapping #InsurTech #Fintech #Stablecoins #StartupJourney #Wysh

🏆 Whoo!! We’re still celebrating our 2025 Money Award!

As the only embedded microinsurance and insurtech company recognized, we're proud to see Life Benefit by Wysh stand out as a CX advantage that builds trust, loyalty, and long-term growth.

This milestone reminds us that when protection is built into everyday banking, everyone wins!!

 

Image L-R: Brian Wieloch, Alexander Matjanec (CEO and Founder), and Kseniya Zaslavskaya

#Money2020 #MoneyAwards2025 #FintechInnovation #EmbeddedProtection #CustomerExperience #Wysh #LifeBenefitybyWysh #LifeBenefit

This month at Fintech South, Wysh’s Alexander Matjanec joined Tal Clark (Instant Financial) and Amanda Estiverne-Colas (The National Alliance for Financial Literacy and Inclusion (NAFLI) to discuss Fintech for Social Good: Partnering with Employers and FIs to Drive Social Good!

💡 The conversation centered on how fintechs, banks, and employers can collaborate to deliver real impact bridging gaps in access, embedding protection, and building trust where it matters most.

Proud to see Wysh’s mission represented on stage alongside leaders who share a commitment to financial inclusion and innovation.

Rewards Don’t Build Loyalty, Relationships Do. In this month’s issue of Embedded Edge, we dive into how embedded protection is shifting rewards from perks to purpose by helping banks grow deposits, deepen trust, and drive real impact.

🔗 Click to read the August issue and see what’s next for loyalty: https://www.linkedin.com/pulse/from-transactional-transformational-life-benefit-award-winning-olwte/?trackingId=40MhKk6em7HwfBiOZseyWw%3D%3D

🎉 Ipava State Bank just made saving smarter and more meaningful 🎉

With Built-In Life Insurance powered by Wysh, every qualifying balance now includes automatic life protection. That means no forms, no fees, and no health questions—just real peace of mind that grows with your deposits.

✅ Automatic activation
✅ Inclusive for account holders
✅ Hassle-free claims paid directly to beneficiaries

“Your account now does more than build savings—it safeguards those who depend on you.” Ipava State Bank, 2025

👏 Cheers to Ipava State Bank for embedding care directly into banking. Let’s make every deposit count. 🎉

🏆 Proud to be named:

2025's Best Life Insurance Company by Global Excellence Chronicle Magazine
Most Innovative Insurance Product of the Year US 2025 by World Business Outlook

When industry leaders recognize embedded protection, it’s proof that advocacy banking works.

✅ Trusted nationally
✅ Built for customer advocacy
✅ Embedded directly into deposits

See why Life Benefit leads: https://lnkd.in/eMtaqrp2

Deposit Strategy Just Got Personal: Join Us at RTM Business Group Bridgemark 2025!

Are rising rates really enough to drive deposit growth in 2025? Or is it time to deliver something deeper like trust, protection, and purpose?

Catch Wysh CEO & Founder Alexander Matjanec at the 2025 Bridgemark Banking Congress for a high-energy strategy session that challenges the status quo.

🎤 Session Title: Beyond Interest Rates: Protection is the Next Frontier in Deposit Growth
📍 Location: Loews Philadelphia Hotel, Commonwealth A2
🗓 Date: Monday, August 4
🕥 Time: 10:30–11:30am ET

🔎 Learn how Life Benefit by Wysh is helping banks and credit unions transform deposits into proactive customer advocacy with no extra hoops, no opt-ins, and no points systems.

✅ Embedded protection customers feel
✅ Loyalty that grows organically
✅ Award-winning implementation in under 30 days

📅 Can’t attend but want to learn more? Book time with our team: https://lnkd.in/eMtaqrp2

"Wysh has emerged stronger by blending insurance carrier flexibility with tech innovation." (Benzinga, 2025).

✅ Embedded micro-life coverage
✅ Seamless upgrade path to full-term policies
✅ Advocacy that grows deposits

See why Wysh is redefining the insurtech playbook: Read the Benzinga feature here: https://lnkd.in/gND2CCdQ

Let’s design your bank’s advocacy engine: https://lnkd.in/eMtaqrp2

hashtag#InsurtechLeadership hashtag#EmbeddedInsurance hashtag#LifeBenefitByWysh hashtag#FintechAwards hashtag#AdvocacyBanking

We’re thrilled to share that we've been named a finalist on the 2025 Fortune Best Workplaces in New York™ List, ranking #40 among thousands of companies in the tri-state area. 🗽🎉

Yep—if you saw “String and Key” on the list, that’s us! Earlier this year we rebranded to Wysh, but the team, the culture, and the heart of the company remain the same (just with a bolder name to match).

This recognition wasn’t based on a flashy pitch or an application—it came straight from our people. According to Great Place to Work, companies on this list are known for being generous, caring, and innovative—and it’s employee feedback that got us here. 💬✨

To our team: thank you for building something truly special.
And to those watching Wysh evolve—stay tuned, there's more to come.

🔗 See the full list here: (https://lnkd.in/eq66EqDA)

Life Benefit is making headlines—and so is the vision behind it.

Check out Grit Daily News’s feature: “How The Founder of Wysh Is Revolutionizing Life Insurance Through Embedded Technology”

Learn how Wysh is building trust, loyalty, and financial security into everyday deposits. Read more here: https://gritdaily.com/founder-of-wysh-is-revolutionizing-life-insurance/

hashtag#FintechPR hashtag#EmbeddedInsurance hashtag#WyshInTheNews hashtag#LifeBenefitLeadership

Life Benefit is making headlines—and so is the vision behind it.

Check out Grit Daily News’s feature: “How The Founder of Wysh Is Revolutionizing Life Insurance Through Embedded Technology”

Learn how Wysh is building trust, loyalty, and financial security into everyday deposits.

hashtag#FintechPR hashtag#EmbeddedInsurance hashtag#WyshInTheNews hashtag#LifeBenefitLeadership