This month at Fintech South, Wysh’s Alexander Matjanec joined Tal Clark (Instant Financial) and Amanda Estiverne-Colas (The National Alliance for Financial Literacy and Inclusion (NAFLI) to discuss Fintech for Social Good: Partnering with Employers and FIs to Drive Social Good!

💡 The conversation centered on how fintechs, banks, and employers can collaborate to deliver real impact bridging gaps in access, embedding protection, and building trust where it matters most.

Proud to see Wysh’s mission represented on stage alongside leaders who share a commitment to financial inclusion and innovation.

Rewards Don’t Build Loyalty, Relationships Do. In this month’s issue of Embedded Edge, we dive into how embedded protection is shifting rewards from perks to purpose by helping banks grow deposits, deepen trust, and drive real impact.

🔗 Click to read the August issue and see what’s next for loyalty: https://www.linkedin.com/pulse/from-transactional-transformational-life-benefit-award-winning-olwte/?trackingId=40MhKk6em7HwfBiOZseyWw%3D%3D

🎉 Ipava State Bank just made saving smarter and more meaningful 🎉

With Built-In Life Insurance powered by Wysh, every qualifying balance now includes automatic life protection. That means no forms, no fees, and no health questions—just real peace of mind that grows with your deposits.

✅ Automatic activation
✅ Inclusive for account holders
✅ Hassle-free claims paid directly to beneficiaries

“Your account now does more than build savings—it safeguards those who depend on you.” Ipava State Bank, 2025

👏 Cheers to Ipava State Bank for embedding care directly into banking. Let’s make every deposit count. 🎉

🏆 Proud to be named:

2025's Best Life Insurance Company by Global Excellence Chronicle Magazine
Most Innovative Insurance Product of the Year US 2025 by World Business Outlook

When industry leaders recognize embedded protection, it’s proof that advocacy banking works.

✅ Trusted nationally
✅ Built for customer advocacy
✅ Embedded directly into deposits

See why Life Benefit leads: https://lnkd.in/eMtaqrp2

Deposit Strategy Just Got Personal: Join Us at RTM Business Group Bridgemark 2025!

Are rising rates really enough to drive deposit growth in 2025? Or is it time to deliver something deeper like trust, protection, and purpose?

Catch Wysh CEO & Founder Alexander Matjanec at the 2025 Bridgemark Banking Congress for a high-energy strategy session that challenges the status quo.

🎤 Session Title: Beyond Interest Rates: Protection is the Next Frontier in Deposit Growth
📍 Location: Loews Philadelphia Hotel, Commonwealth A2
🗓 Date: Monday, August 4
🕥 Time: 10:30–11:30am ET

🔎 Learn how Life Benefit by Wysh is helping banks and credit unions transform deposits into proactive customer advocacy with no extra hoops, no opt-ins, and no points systems.

✅ Embedded protection customers feel
✅ Loyalty that grows organically
✅ Award-winning implementation in under 30 days

📅 Can’t attend but want to learn more? Book time with our team: https://lnkd.in/eMtaqrp2

"Wysh has emerged stronger by blending insurance carrier flexibility with tech innovation." (Benzinga, 2025).

✅ Embedded micro-life coverage
✅ Seamless upgrade path to full-term policies
✅ Advocacy that grows deposits

See why Wysh is redefining the insurtech playbook: Read the Benzinga feature here: https://lnkd.in/gND2CCdQ

Let’s design your bank’s advocacy engine: https://lnkd.in/eMtaqrp2

hashtag#InsurtechLeadership hashtag#EmbeddedInsurance hashtag#LifeBenefitByWysh hashtag#FintechAwards hashtag#AdvocacyBanking

We’re thrilled to share that we've been named a finalist on the 2025 Fortune Best Workplaces in New York™ List, ranking #40 among thousands of companies in the tri-state area. 🗽🎉

Yep—if you saw “String and Key” on the list, that’s us! Earlier this year we rebranded to Wysh, but the team, the culture, and the heart of the company remain the same (just with a bolder name to match).

This recognition wasn’t based on a flashy pitch or an application—it came straight from our people. According to Great Place to Work, companies on this list are known for being generous, caring, and innovative—and it’s employee feedback that got us here. 💬✨

To our team: thank you for building something truly special.
And to those watching Wysh evolve—stay tuned, there's more to come.

🔗 See the full list here: (https://lnkd.in/eq66EqDA)

Life Benefit is making headlines—and so is the vision behind it.

Check out Grit Daily News’s feature: “How The Founder of Wysh Is Revolutionizing Life Insurance Through Embedded Technology”

Learn how Wysh is building trust, loyalty, and financial security into everyday deposits. Read more here: https://gritdaily.com/founder-of-wysh-is-revolutionizing-life-insurance/

hashtag#FintechPR hashtag#EmbeddedInsurance hashtag#WyshInTheNews hashtag#LifeBenefitLeadership

Life Benefit is making headlines—and so is the vision behind it.

Check out Grit Daily News’s feature: “How The Founder of Wysh Is Revolutionizing Life Insurance Through Embedded Technology”

Learn how Wysh is building trust, loyalty, and financial security into everyday deposits.

hashtag#FintechPR hashtag#EmbeddedInsurance hashtag#WyshInTheNews hashtag#LifeBenefitLeadership

Hey ICBA Portal community! We’re excited to announce that Wysh Life Insurance is now live in NYC! 🚀

This means more individuals and families can access simple, flexible life insurance—fully online and hassle-free. As community banks continue to support financial well-being, Wysh provides an easy way to help customers secure their futures with confidence.

Who’s next to join the Wysh family? Let’s celebrate this milestone together! 🎉

We are honored to announce that Life Benefit by Wysh has been awarded the Most Trusted Financial Protection Company (USA 2025) by the International Investor Awards! 

“Trust is built through action. Being recognized as the Most Trusted Financial Protection Company validates our mission to make financial security effortless for customers and a game-changer for banks.” – Alex Matjanec, CEO and Founder of Wysh

What This Means for Banking Partners

🏦 Increase customer acquisition & retention
💡 Offer a real differentiator in a competitive market
📈 Provide meaningful financial security—beyond just interest rates